Why You Need To Clean Your CRM: The Biggest Reasons for Customer Relationship Management

Undoubtedly, even in your business, the Sales team’s job is most likely to be the hardest. After all, they are the ones tasked with obtaining and maintaining customer information.. Surely, they use this information the most, but none of the organization’s operations can run smoothly without this critical data and contact intel. In spite of being so important, customer information will almost never come together in a meticulously organized way.

Imagine the typical sales office in any organization. The salespeople on board will be busy taking calls, making pitches and talking to prospects, leads or customers. They’re working hard to extract invaluable customer data. Sadly, information is scattered across a variety of channels and places, given how demanding and high-powered this process is, Maybe the call software has a comprehensive call log that is incredibly useful, but it lacks some important insight your salesperson discovered on the call.

That insight was probably written on a sticky note that could get lost in nothingness at any time. Additionally, critical customer information or communication details are scattered across digital calendars, spreadsheets, documents, email trails, or other platforms.

Such scattered information is a nightmare in a scenario where salespeople have to regularly retrace their communication with customers to do their job skillfuly. Imagine how difficult it would be to get quick updates or keep a track of things in this case. Moreover, sales in today’s era are time-sensitive. Everything has to be done fast, swiftly and efficiently. If you sales team’s daily schedule looks like this, it isn’t feasible to your organization’s long-term success.

This is where CRM systems can be very useful. Such software systems can help you bring cohesion and uniformity within operations for streamlined processes.

What Is Customer Relationship Management Exactly?



customer relationship management


Customer Relationship Management (CRM) is not a standalone software, activity or product. It refers to the various tools, techniques, technologies, and strategies employed by organizations to seek, acquire, develop, nurture, or even retain customers. These include present, past and even prospective customer relationships. CRM ensures that all the interactions with stakeholders run smoothly and flow freely without lack of information hindering your organizational goals. The end goal of a smooth-running CRM system is to make the process of sales easier and increase overall profits for the company.

CRM software helps an organization gather customer-centric data from multiple platforms or channels. It can be customized for each individual organization’s unique needs. Moreover, it can store detailed information about the customer’s buying journey. A CRM system can detail information right from personal info and contact details, to purchasing habits and even buying behaviour patterns.

All in all, your Customer Relationship Management system’s key function is its ability to bring all important customer information into a cohesive and structured format. It makes doing business easier with handy intel to fuel your outreach efforts. The customer’s complete relationship with your organization can be detailed in this manner. Such systems store and optimize deal details including notes, insights, call details, emails, and appointments.

Moreover, if you opt for the service, you can get live-notifications when your customer performs an activity with significance to you. You’ll get notifications when some clicks on a link via email, signs up for a webinar, visits your service or price page, or even interacts with your website chat system. We don’t have to tell you the importance of having such valuable information at your disposal.

The Biggest Reasons to Clean You Customer Relationship Management System

Given how important a CRM system’s functionality is to your sales efforts, you must do everything in your power to maintain, clean and optimize your Customer Relationship Management technology. Let’s learn the most important reasons in this article.

Optimize Time

Sales can take time to land, but the faster you can sell, the faster you’ll rake in the big bucks. With a CRM system, as we explained above, sales teams can maximize their productivity. However, if the database which powers the CRMs system is out dated, irrelevant or full of incorrect information, the time you’re so keen on saving will be wasted instead.

An awfully maintained customer relationship management system will end up with your sales efforts being wasted on dead end targets.

optimize time                                                                       image source

Estimates suggest that 20% of records that make their way to a CRM system are duplicates. Moreover, precious time is wasted on these duplicates – time that could have otherwise gone to more return-generating activities. Bad data in your CRM is not entirely unavoidable. This makes keeping your Customer Relationship Management system clean even more important.

Save Money

No business owner can say no to spend less while getting more out of their investments. Employing a CRM system is surely a great way to optimize your investments by giving sales teams a one-stop communication solution. However, if this system is riddled with bad data, it takes away time and money.

Ineffective records cause your ad campaign results to drop. Such records are capable to losing money through leaks in the sales funnel. Moreover, without the backing of valid data, scheduling appointments, pitch meetings, phone calls, and even maintaining email or call logs becomes challenging. Without crystal-clear insight that up-to-date intel can bring, a CRM system doesn’t add value to your investment. This makes Customer Relationship Management system cleaning and maintenance extremely vital to your organization’s health.

Improve Marketing Response Rates

Contacting people from a bad email or marketing list is sure to bring average results at best. The response to your marketing campaigns in such a scenario won’t be ideal. You can’t undertake a full-fledged campaign on any platform with out-dated or irrelevant data.

increase response rate

image source

A CRM system will streamline the process of executing campaigns and even developing them. But if it isn’t supplemented with regular maintenance or cleaning, it will cause you to target the wrong people. Additionally, it may lead to getting blacklisted by email ISPs. With regular customer relationship management cleaning services, you are in a position to make insightful evaluations. You can evaluate if a person is an ideal customer for your organization or if they will respond to a particular marketing action. Moreover, it makes it easier to build trust and credibility by providing a smooth customer experience.

Retain More Customers

For any organization, retaining customers is a far more lucrative deal than acquiring new ones. This reselling to existing customers is furthered by a sense of trust and credibility in the market. A CRM system can get you to a position where retaining customers is easier. However, for this to be a reality, you need to clean and maintain the system for optimum functionality.

The last thing you need is a customer’s agitation set off by unwanted or unsolicited communication on your part. If your reps will repeatedly send across redundant info to existing customers when they’re not ready to buy, they may be put off. Eventually, this might translate to lower open rates, dropping click-through rates, and poor response in general. In such a scenario, cleaning out your CRM system regularly helps you stay on the edge and retain customers effectively.

The Bottom Line

Sure, you now know that Customer Relationship Management cleaning services are not something to skimp on. But, is there a type of cleaning that assures you better results?

At BizProspex, we believe that manual CRM data cleaning services/ data mining services have an edge over all other types of cleaning. When a bad Customer Relationship Management system can ruin your efforts, shoddy maintenance doesn’t really make a big difference. Instead, the focus is on finding a service that ensure immaculately verified, perfectly updated and meticulously checked records at the end.

With manual CRM data cleaning services, you are ensured top-notch results because as compared to machine intelligence, skilled technicians manually keep your CRM database running. The kind of accuracy that guarantees results for CRMs comes from hands-on, professional attention.

CRM data cleaning services are best availed from organizations that take the manual approach to maintaining your CRM. To ensure that your own teams don’t waste precious time, money or resources in the long run, such extra effort is required in such processes.

Right from Manual Data Cleaning or Researching, B2B Lead generation, skip tracing, data verification to CRM Cleaning, crm data appending, tech appending, data scraping, data scrubbing, web scraping services or anything related to Data, BizProspex is the right partner for your B2B business. If your marketing efforts aren’t bringing in the results you desire, it may be time to consider a Customer Relationship Management partner today!

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Why I pay for software, apps and quality content, and why you should too

A lot of my friends think I am crazy when I pay for software, apps, content, and music (even if I know how to use them for free).

Indians love to not pay for software, art or content, for most people here if it can be used for free, why pay?

I think of it as paying it forward to the industry for their work and art, the artist needs to be rewarded for his time, effort and skill or we run out of creativity from this world (and good software to use).

I feel very content that I have not watched any pirated movie, nor used any pirated or counterfeit product or software since almost two years now, I think of it as paying it forward to the community of geeks and artists, I always try to pay something at the least if not in full, I make small donations to websites that I enjoy reading and have improved my thought process, websites which are donations supported, I try to pay every year, (Wikipedia — 3 year donor), I love to pay for quality journalism, artists and software. Plain and simple.

Broke people don’t go on to become Mozart’s or Musk’s of the world, please, pay it forward, donate bits to all chrome extensions, phone apps and plugins you use.

Steve Jobs and Bill Gates are rich enough, but with the 2$ donation, you make to that Chrome extension developer for using his software for free he puts food on the table for his family or else he will be forced to sell your data.

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4th of July- USA’s Independence Day, a look at the biggest celebration of USA

Significance of 4th July for the USA

Today is 4th of July, 2017. It was the date when the USA of present-day took shape 241 years ago. Since then, the USA celebrates the 4th of July as their Independence Day. The calendars of USA mark this date as the most prominent one. For the USA and its citizens, the Independence Day brings a lot of celebrations in the form of family get together, baseball, parties, fireworks (the list goes on) along with a feeling of patriotism and love towards their country. Let’s have a look at what makes this day so special for them.

On 4th of July, 1776 the US won independence from the British Empire after going through the Revolutionary War. It was the same date when the US adopted the Declaration of Independence 241 years ago!

This day is most important for US citizens historically as well as patriotically. On this day, in 1776, the Thirteen Colonies of America declared themselves as states and declined to be under the British regime. It happened after an exhaustive Revolutionary War. After the Declaration of Independence, the Revolutionary War continued for a while.

The Thirteen Colonies of US were perfectly in harmony with the British Empire. But the newly introduced taxation by Brits sparked the agitation in the US settlers which ultimately laid the foundation for the Revolutionary War.

The US achieved freedom after a rigorous struggle. Hence, the 4th of July is the most enthused and celebrated day in the US calendar.

The present day USA is referred to as the heaven of democracy. The US citizens and its founders have struggled a big time to be at the place where the present day USA stands today. It is truly an inspiration for everyone to witness such a  triumph of patriotism.

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How MLM Companies making a fool out of Indian people

Multi-Level Marketing or MLM has gained quite a popularity as well as fame in the recent years. The people get attracted to MLM companies in the hopes of getting rich in a short time. It’s not people’s fault to comprehend MLM in such manner. The MLM companies sell dreams to people than quality products, and it is the reason why people get attracted to MLM schemes.


So what this MLM is all about?

MLM is also known as Referral Marketing or Network Marketing. Indian people know it by the more general term i.e. Chain Marketing. MLM works on the principal of network or the chain system to be achieved by the independent marketers aka the members of this chain system.

MLM promises to share/pay a specified sum of money to its members if they sell the products to a certain number of people in a given time frame. They are promised to get their share of income when their subscribed members further grow the network. When these growth-members additionally introduce/add new members, all the previous members get their share of the money.

Theoretically, the MLM infrastructure is not harmful or illegal in any sort, but practically it is designed in a way that benefits a very few MLM top level members and company owners/shareholders.  The intermediate and lower level MLM members mostly invest their own money in marketing/promoting the MLM scheme further in hopes that they will eventually make big money just like the top-level MLM members.


How does MLM companies actually work?

The MLM hierarchy is also sometimes referred to as Pyramid Marketing. The company introduces the product, which is exceptionally heavily priced for its quality, to first few customers. MLM companies promise these people to gain heavy commissions or percentage if they make members further by introducing the product or the scheme. These newly appended members, when further makes members gain boosted revenues. The image below depicts the modus-operandi of a typical MLM Pyramid Scheme.

MLM Pyramid


Is MLM model legal in India?

In a broad sense of understanding, MLM is legal in India. As said earlier, theoretically MLM is legal, but the way it is implemented makes it illegal. MLM model is put in place by companies to leverage their customer base within a very short time while reducing the marketing and advertising costs. It is the members of the scheme who advertise the company’s product (if there is at all) by the word-of-mouth marketing and referrals.

MLM, in reality, should be-
  1. About marketing/promoting a real product that people really like.
  2. It is a form of viral marketing.
  3. It’s a kind of marketing to leverage the sales and, in turn, the company as a whole using common people (members) as advertisers/promoters.
  4. .MLM is utilised by the businesses that want to gain a huge customer base in ridiculously short time along with saving on huge marketing costs.

You must not forget what MLM really mean-

  1. Various MLM companies like eBiz, Herbalife, Amway, QNET have manipulated the MLM model to sell million-dollar opportunities rather than selling the product.
  2. MLM is generally used by the company who does not want to invest in traditional marketing and have the heavily priced or unusable product.
  3. MLM companies promote the model as the income opportunity to its members. But in reality, most members does not earn any revenue at all; rather they barely recover their own.
  4. Legal authorities and RBI have publicly warned and prohibited people from investing in MLM giants like Amway, Herbalife, ebiz and QNET.

Every financial year millions of people, from all parts of India fall prey to mental depression. They succumb to failure as they have invested huge sum or their life’s savings in MLM models. The legal procedures take ages to get them their money back. Still, people with dreams of having the opportunity to cash on, invest the money or become a part of MLM chains and finally lose the money.


Loopholes for MLMs under prevailing laws

MLM members or participants are not on job contract with the companies. They do not have any fixed payroll nor do they receive any employee benefits except commissions for growing the business. Whatever the members earn is from the commission they get to expand the network.

Hence, the MLM members cannot demand the rights like that of legally hired employees. It also gets difficult for the legal authorities to protect the members if the need arises.

It acts as a loophole for an MLM to manipulate the members/participants at its own will. MLM companies reserve the right to deny the commissions to its members if they fail to complete the chain scheme in the given time or the given fashion. Commission being the sole source of income in MLM model the members loses their money rather than earning through it.

The majority of MLM participants never make any money from MLM models. They invest their hard-earned income in it in hoping to gain the revenues like the top level MLM members. When they fail hardly in it, they seek legal guidance or try to sue the MLM Company. As said earlier, the MLM participants are not legally hired employees. Hence they end up losing their investment a hard way.

The loopholes present in legal system also work as a facilitator to encourage MLM based companies in India. But a recent development in this field has been a ray of hope for MLM members who have invested huge money and time in this model.


How to spot if the business is an MLM Scam

There are many telltale signs which you can use to decipher if the business is an MLM scam. A most widespread phenomenon is that the scam-MLM companies focus entirely on recruiting distributors or resellers than on the product itself. Following are some promising hints to spot such fraud models-

  1. Some MLM models ask you to make big investments in purchasing their products that you can resell to other people. If the MLM business acts this way, it’s wise to stay away because that is how they are making money.
  2. MLM scam models require you to sell their magic products. In the real world, there is nothing as a magic product. It’s a definite hint of scam because if the products are so great MLMs can sell it themselves. They won’t need you to sell them.
  3. Again, if the company is way too concerned to recruit you or others as dealers or distributors, it is the clear sign of a scam. They want you to sell their products and in turn, earn for themselves.

I have given the major hints above to spot MLM scams. There are various other signs which can indicate you very clearly whether the MLM model is a scam. Carefully go through the model’s marketing terms before investing in them.


Big MLM players (culprits?)

Regular criticism always surrounds the majority of the businesses that adapt MLM model. On a global level as well as India level such companies frequently face legal trials to gobbling up investors’/members’ promised commissions.

Following is the list of such MLM model companies

1. Amway

Amway Logo

Controversies always surround the brand Amway world over. As the brand operates its MLM business in over 90 countries, it has invested huge amounts of money in India too. It has invested more than 600 Crores in the Indian market. But the sole emphasis of the company is to appoint you as a Distributor for their products (prices for which are very high as per their quality). They put a great emphasis to invest heavily in their product inventory and force you to make further distributors to gain boosted revenues.

In fact, most Amway distributors lose money rather than making any!! The so-called Amway Distributors need to spend heavily in purchasing glossy pamphlets, content material and marketing stuff. They must also attend weekly or monthly Amway meetings/seminars. It’s the hard truth which people generally realise after they lose massive amounts in this MLM model.

Source: Here


2. Herbalife

Herbalife Logo

Herbalife is yet another example of MLM Pyramid scam. The company emphasised, again, on recruiting people as its distributor. It does not focus primarily on product quality. The company boasts to have spent multi-million dollars on R&D for their herbal nutrient products. But the bitter truth is the products are mere generic nutrients available for much lesser prices in the market.

Herbalife promises its target customers by selling dreams. Dream, that they could be next entrepreneur with minimal investment.

Herbalife claims that it is not the MLM Pyramid model as it would have collapsed until now it were the one. But the in-depth study reveals that bigger MLMs need much more time to collapse than their smaller counterparts. A lot of people have lost their hard-earned money in being Herbalife Distributor and selling its overly hyped herbal nutrients supplement products.

Source: Here


3. eBiz

eBiz Logo

eBiz is yet another MLM scam model operating in India. The company operates in India to promote its old products and packages. It’s an online learning plan. eBiz asks it’s members to join various programs for learning basic computer skills. In return of registration fee or enrollment fee, you are provided with the outdated computer courses which are way far behind the current world of technology. Additionally, eBiz offers its customers with various gift packages with very high prices. These gift packages include (premium) suit lengths, hotel accommodations and office supplies like wrist watches, cufflinks, ties and belts.

How eBiz scam work

The scam is ever present in eBiz whether you opt for its educational packages (which are outdated and non-certified) or its gift packages (which are hyper priced for its quality). eBiz also issues online certificates to its members to clear the tests.

Now, eBiz haven’t registered itself with any real university or distant learning programs which mean that the educational certificates provided by eBiz indicate a scam. The certificate does not hold any value in the eyes of real-world recruiters. Recruiters may even legally penalise you attempting to produce fake educational certificates!!

The same applies for eBiz’s gift packages. The hotel accommodation scheme is also a scam as eBiz doesn’t cover travelling expenses or lunch-dinner for the hotel stays. That’s the reason even present eBizers are straying away from the company.

MLM companies like eBiz gained momentum in India owing to loopholes present in Indian acts for businesses.

But recently the Indian Government has put forth the strict regulations to curb out such money rotating Pyramidal MLM schemes. You will have a fair idea of these regulations in the following part of this discussion.

Source: Here

There are thousands of other MLM companies operating specifically in urban and rural areas of India. These people are least aware of the fraudulent practices MLM models are implementing. The only cure for these companies is to educate more and more people on a national level so that they don’t fall prey to lures placed by such MLM players.


Legal regulations to curb off MLM Pyramidal model in India

Thankfully Indian Government has placed new guidelines to control direct selling companies like Amway and various other MLM models to protect the investors/members. The Government has forbidden these companies from exaggerating the profit potentials and charging fees of any kind from their agents.

The Indian Government has also ensured to monitor the activities of MLM companies for any fraudulent activities imparted to its resellers/agents/members/distributors.

The Government wants to promote and grow direct selling opportunities in India without hurting investors’ money. It is ready to put forward mandated rules for the same if required.

You can have a more enhanced insight on it through the link provided. As of now, all the MLM model companies seem to welcome the guideline put forth. It is of much significance how the situation develops once the rules are in place.

Source: Here

Issuing guidelines is clear indication that the Government is well aware of the risks and scams these MLM Pyramid models are creating with nation’s people. It would be interesting to keep a close watch on future developments in this field.


Final Words

As of now, the possibilities of ‘bright future’ through MLM model are almost nil. With new Government regulations in place and people awareness, it will be interesting to watch how the situation develops further.

Along with the guidelines to protect people’s invested money in MLM networks, there must also be a directive to monitor the quality of products these MLM models are selling. As discussed earlier, almost all the products promoted through this channel are overly priced on the name of R&D or exceptional quality which is just a myth.

I hope to shed enough light on current MLM practices big MLM players are implementing. My efforts will be fruitful if this post reaches prospective MLM targets in time so as to minimise their financial losses.

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Significance of ‘GST 2017 India’ on Software Outsourcing Industry

GST 2017

The Indian government has proposed a revolutionary taxation scheme called GST 2017, which will be eliminating all the indirect CESS and VAT taxes. The motive to eliminate these indirect taxes is to bring uniformity in tax system across all the states and territories of India. The major benefit is pertinent to small and mid-sized service industries and businesses.

There is also an exemption of GST for exports under some categories. But if you are a freelancer/service provider, earning money in foreign denominations working through UpWork, PeoplePerHour or any of such online platforms then you are in for good news. Let’s have an insight on these particular provisions in GST 2017.

GST for IT/Software/Tech/Social-Media & Outsourcing Industry

If you are a firm or a freelancer earning money by providing your services overseas, GST 2017 will surely entice you. GST 2017 exempts all such industries and services from paying any taxes. Although, there are two conditions. In simple words, if the service industry or a freelancer earns money from foreign sources there is no upper limit for it, and the income is going to be free from paying tax under GST. But there surely would be some capping crossing which you will be needed to at least file your income to the Government, though not pay tax on it. The minimum income after which you need to file your income will be revealed by the Finance Ministry soon.

Whereas, if you earn money by providing services to Indian clients, the income up to Rs.20 lacs will be free of taxes (Source here).

Let me clear it with two examples-

Example 1

Suppose you, as an individual or firm, have an annual turnover of Rs. 1 Cr and 80% of your turnover constitute services provided to foreign clients and 20% income is from services rendered to Indian customers.

So, as per GST 2017 your 80% revenue or Rs. 80 lacs will be entirely free of any taxes owing to its foreign origin (Source here). Remaining 20 lacs are earned from Indian clients so still this money will be exempted from any taxes (Source here). Along with that, you would receive a tax credit for the 80% of your foreign income which you could use to redeem on your other revenues.


Example 2

Conversely, consider the same example above only with the difference in your Indian income. Let’s say you earned Rs.25 lacs from Indian clients, so as per GST 2017 you are liable to pay tax on it. But, as you have also received a tax credit on 80 lacs of your foreign income you will be eligible to claim it on additional Rs. Five lacs that you have earned above the specified limit of revenue coming from Indian sources.

Currently, the rate of the tax credit is not in place as per GST 2017. But very soon it will be revealed. The tax credit is issued to encourage industries/service providers to bring in the foreign currency in the country. The Government saves vast sums of money on currency conversion when you bring the external currency through your business. Hence, they pass a fraction of their saving to you in the form of Tax-Credit.


Big catch when you get online income

When a firm or an individual work online and earns money from foreign sources they get the money after deducting the currency conversion commission. The gateway or the payment processing firm (mostly intermediary) deposits your fees to your concerned bank account. But the catch here is that most of these multinational payment gateways have bank accounts in all the major countries, including yours. So when they transfer your fees, they do it from their bank account present in your country. It is where you need to worry. As the money you are earning is not coming from the foreign source but your own country’s another bank account.

If a government scrutiny initiates, it would be fairly difficult for you to prove the foreign origin of your income. In such cases, you can request for the FEMA certificate from your foreign-currency-processing gateway.

The Foreign Exchange Management Act, 1999 (FEMA) is put in place by Indian Government to facilitate the foreign currency exchange for firms and individuals. Under this act, you need to provide a certificate issued by your payment processing company. This document includes all the details and technicalities regarding all your past payments. It is through this certificate you can prove the foreign origin of the money you are earning.

It is quite advisable, especially if you are working as a freelancer, to get FEMA certificate.


Final words

GST 2017 has made it absolutely worth providing your services to national as well international clients. There are few technicalities you should take care of though. Have FEMA certificate and keep an eye out for the Tax-Credit percentage which is the process of finalisation.

Apart from these, GST 2017 is going to be an ideal facilitator for Service Industries and freelancers.










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Why do I hate MLM companies?

This question has given me sleepless nights, neither I nor anyone in my family has ever been a part of any MLM company.

But, few of my good friends lost a lot of their time and money in it.

What hurts me the most is MLM companies sell dreams to gullible people with low morale as they are easy targets. That’s what they do, sell dreams.

I have no problem with companies who sell products, for example, Amway. Amway has a great set of products that they sell through multi-level marketing, but most companies are not in the business of products or services, they are in the business of selling dreams. Dreams to people who become a target to their false propaganda.

This blog is about my battle with MLM companies, I won’t stop till they are all shut down by the Indian government.

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