5 Reasons to Outsource Data Mining Services

Let’s face the truth; our world is made up of raw data. Data mining services is the need of the hour for every small to large business alike. The demand for data mining services is increasing exponentially. Data mining services is an essential tool for every business because it helps with the extraction of useful or relevant data out of an infinite set of raw data.

Proper maintenance of data leads to the growth of any business and facilitates the decision-making process. Thus, data is the backbone of any business irrespective of the domain and size.

Still Shooting Blind Arrows for Lead Generation?

Gone are the times where marketing teams shot blind arrows to generate leads. The world now is driven by quality data, which is relevant and appropriately mined by extracting patterns and relevancy. The world now has moved to an age of personalization. Marketing strategies are evolving every day with the help of data mining. Not just that, revenue estimation, company’s growth graph, competitor’s growth analysis, everything is determined with the help of data mining.

However, usually, the responsibility of useful mining data falls under the lap of the company’s marketing team, which is more than often not well-equipped neither trained. Thus, it leads to a haphazard between sales and marketing teams and also leads to their misalignment. Sales team fail to generate revenue out of inferior quality leads, and the entire marketing strategy goes for a toss.

The repercussions of a failed marketing strategy lower the morale of not just sales and marketing teams but the entire organization. The company also has to recuperate from a financial loss caused by a failed marketing strategy. Thus data mining services goes a long way in minimizing such losses. Also, it is highly prevalent and also profoundly wise to outsource this centripetal task to companies which specialize in data mining services. Data mining is a broad concept which can be sub-divided into services like CRM cleaning, email appending, Data scrubbing, Web mining, skip tracing and others. At BizProspex we offer all these services at a competitive price.

5 Major Reasons to Outsource Data Mining Services:

reason to outsource data mining services

Let’s admit it. Specialized third party does a better job!

Data is the most tangible asset of any company. Therefore appointing a third party who is professionally trained and well equipped does a better job at mining data. Sales or marketing team is often not trained or equipped at mining relevant data. Thus, it is beneficial to appoint third party companies for data mining-related services. Better the quality of leads better will be the lead conversion. Third-party companies always understand the stakes of providing quality data because of their profit and growth. Thus, it is only natural that they do a better job at useful mining data out of unstructured raw data. Also, such companies specialize in providing data mining services and are bound to do a better job than your sales or marketing teams. They have a hands-on experience and are equipped with all the latest tools which are required to mine data.

Increase in Productivity:

When you outsource a crucial task like data mining to a third party, it gives your sales and marketing teams a lot of freedom and space. Now they can design and innovate a marketing strategy which is highly optimized and bear phenomenal results. Thus this increases the overall productivity of the company. The sales and marketing teams can do what they are better best at, while the third party company that specializes in data do their best too. It’s a win-win for both the parties and also increases the productivity of the company.

We all know companies like Amazon, FedEx are performing data analytics for decades now and have set their benchmarks strappingly. When it boils down to B2B marketing outsourcing data analytics can give a much-needed boost to the company.

Cost Reduction:

This is provided; outsourcing data mining services to third party companies save a lot of money in the long run. When you deploy a marketing strategy on quality leads, this increases the ROI significantly. Especially for small-scale businesses employing and finding a quality data scientist can be a cumbersome task, and what if one employee isn’t sufficient? Also, consider the additional charges such as taxes and perks are needed to lure a quality data scientist.

Thus, it is logical and cost-saving to outsource this task to a third-party company like BizProspex, which specializes in services like CRM cleaning, data mining, data appending, Web scraping and others.

Process Management:

As said earlier, data being the most tangible asset of any business requires a lot of diligence and maintenance. Quality data is beneficial for any organization, whereas stale data can be hazardous. Therefore, data requires a lot of security and process management. Maintaining and formulating data is not a onetime thing; it is a continuous process. Thus it is more comfortable and always better to outsource this mammoth task to third party companies like BizProspex.

Third-party companies maintain the security and integrity of your data. It thrives on ensuring that the data adheres the given timelines and is relevant. Thus, it is easier to maintain data with the help of third-party companies.

Scalability:

Let’s assume, you land up on few substantial projects and require immediate data assistance. In such a scenario, it is straightforward to outsource this task to a third party company who can quickly come up with the desired results. Thus, involving a third party allows you to scale-up your business very rapidly and in no time. Hence, outsourcing your data analytics job to a third company is, in all ways, a profitable deal. Appointing full-time data scientists can be cumbersome while selecting a freelance third party is far more manageable.

How can we help?

We at BizProspex provide the following services at very competitive pricing:

  1. CRM cleaning: We perform CRM cleaning by taking over your existing data and fixating it by taking admin rights to your CRM software. Enjoy hassle-free CRM data cleaning with us. We refresh the data on your CRM so that it shines like new.
  2. Data Mining: If you are looking for fresh and high quality leads for your business, BizProspex can do the trick. We offer data mining services where we provide highly accurate and thoroughly checked leads to our clients.
  3. Data Appending: We also perform data appending, by adding relevant information to your existing data and removing the stale data. We also look for missing entries and inconsistencies and make sure what we deliver is complete data free of any incumbencies.
  4. Data Scrubbing: Data Scrubbing is the process of removing stale data and refurbishes it. We at BizProspex provide data scrubbing services at a very compelling price.
  5. Web Scrapping: We also dig up websites on World Wide Web and scrap out information which can be very useful. Web scraping can help you devise a marketing strategy by giving you an idea of your competitors. You can check your growth and analyze and make informed decisions with the help of Web scraping.

 

An Entrepreneur with a Difference – Murtaza Amin

In a country which caters most of its resources to its big cities, Murtaza Amin established a startup BizProspex in an Indian 3-tier town of Burhanpur. To do something for the region which had given him food to eat and air to breathe was the sole purpose behind this step.

murtaza amin

BizProspex is a data mining and B2B lead generation company, with a dream to bring a change in the society which believes big action can only happen in big cities.

In 2011, Murtaza started his career from a Mumbai based O2O (online to offline) firm. He soon realised that his ambition was to do something different. In 2013 He started BizProspex, a data mining and data cleaning company which offers on-demand data mining, data appending, lead generation, CRM data cleaning and email appending services. It helps other businesses grow with the data it provides. Today, after six years of inception, BizProspex serves customers from all around the world.

One of the main objectives of founding BizProspex was to bring about reverse migration in Burhanpur. The cream youth of the city had moved to bigger cities in search of better opportunities; the main reason was lack of development and industrialisation which resulted in educated and skilled youth becoming unemployed. In India, the government is less interested in the advancement of smaller cities. Agriculture and allied sectors employ 44% of the total population of India, most of these people belong to rural India. Unfortunately, due to lack of proper attention by the government, the condition of this sector is bad and farmers are committing suicides which are affecting everyone working in this sector and people are migrating to big cities to find better chances of survival. Industrialisation is growing in India, but mostly in major urban areas where the impact of tax money spent is low as compared to that of smaller tier 3 towns. A uniform development strategy is required to bring rural India on the radar of modernisation (look at China for example).

Migration to urban areas has created many other problems. Big cities are becoming overcrowded, and the standard of living for recent migrants is too low. People are living on the streets.

mumbai street cooking

This image shows two youths cooking their food near Mohammad Ali Road, Mumbai.

mumbai dream reality

This image shows a person taking a bath on a footpath near Mohammad Ali Road, Mumbai.

Pollution of big cities is also a big issue today. Many people suffer from various respiratory disease in the Indian national capital New Delhi and other big cities, which is becoming a big reason for reverse migration.

In such a mess, BizProspex is doing its bit by employing 40 youth of this small town and is growing with time.

Initially, after founding BizProspex, Murtaza shifted to the USA to get better insights into the data industry. There is a massive difference between internet penetration and the number of online firms in the USA and India. In the year 2016, BizProspex shifted back to India in Burhanpur to serve as an example for reverse migration. However, it was not that easy; amongst the most significant challenges were hiring skilled people who can understand the start-up’s ideology and mould them up for future growth. Therefore hiring talented employees became a massive problem because the cream of the crowd had already moved to bigger cities in search of better job opportunities and improved lifestyle. So the choices were limited. Also, people lacked the necessary professionalism to take BizProspex a notch higher.

Although, the pros outshone the cons as BizProspex became part of the reverse migration movement. BizProspex has now shaped itself as a bustling young company formed by a pool of passionate people living in Burhanpur. Burhanpur also offers a low cost of living, lesser pollution and lesser stress levels.

BizProspex is now rated as among top 3 data mining companies in the world by Upwork, a freelancing platform. It boasts of 100% accuracy in the services it provides. The reason why BizProspex manages to ensure high accuracy is that they deploy manual data mining techniques which might take a little longer than its automated counterparts, but stands taller in terms of data accuracy as nothing can beat human instincts and logic, it also gives employment to more people.

It gives great satisfaction to repay the perks and bounties of our homeland. To pave the way for development and better lifestyles of people living with us is undoubtedly a privilege cherished by many. It might hamper the speed of growth, but it is rightly said by Mr Ratan Tata, “If you want to walk fast, walk alone. But if you want to walk far, walk together.”

Mailchimp’s New Pricing Model: Yay or Nay?

On 15th May 2019, Mailchimp dropped an email to all its users, announcing the change in their pricing policy. Mailchimp has now decided to evolve into an all-in-one marketing platform from an already unique email marketing platform. However, the big question is, whether the new pricing model is Yay or Nay?

Founded in 2001, Mailchimp a popular email marketing platform, offered excellent services at affordable prices but with the new pricing model, we aren’t very sure about Mailchimp anymore. More and more marketers have already started looking for better alternatives.

 

mailchimp

 

 

 

So what’s changed?

Mailchimp now comes up with a four-tier pricing policy instead of three. Four of which includes free, $9.99/month, $14.99/month or $299/month (hiked from the current pricing of free, $10/month, $199/month).

Apart from the pricing change, Mailchimp also claims to add a variety of features which shall help its users to develop a better insight of their subscribers. It now provides a brand new dashboard of ‘Audiences’. If you are a new user, a new pricing policy shall be applied to your post on 15th May. Also, if you are an existing user, get ready to incorporate the latest changes, a.k.a new features onto your Mailchimp accounts.

A significant change which is causing much outrage from its users is that Mailchimp has now included unsubscribers to its audience list. For those who are new to mailchimp, Mailchimp offers 2000 free email addresses, which will also include the ones who have unsubscribed to your newsletter. Mailchimp reasons, the move is made for the users to build a better understanding of their audience. However, what we don’t understand is how the audience which has unsubscribed willingly can still be relevant or useful for any online business.

Previously Mailchimp used to charge its customer on subscribers basis. It used to provide “lists” which is now changed into “Audience” which will also include the unsubscribers or the people who have opted-out of the email newsletter.

mailchimp newsletter

So let’s consider, you are a new online business and have opted for the free mailchimp service and your unsubscribe rate is 50%. This implies that 1000 out of free 2000 email addresses are rendered to no use.

Mailchimp explains that the inclusion of unsubscribers to the “Audience” can have a favourable long-term implications. We can’t predict the future; however, we are sure that many marketers can’t digest the new pricing policy in the present. As a result, many notably, new marketers are looking for alternatives already.

Conclusion

Mailchimp has been a great email marketing platform for more than a decade. It has a strong and loyal customer base, which will keep Mailchimp into business despite the policy change. Nevertheless, if you are a new marketer, Mailchimp is generous enough to give a free service till 2000 emails, which also includes the unsubscribers. However, if you are a paid member, Mailchimp does offer a wide range of services but is also very costly. The premium revised plan is 299$ per month, which is obnoxiously expensive. Therefore, if you aren’t willing to spare a considerable sum, you must start looking for other options.

 

We at (BizProspex) have created a survey to know the reaction of MailChimp users to this pricing revision. Please click this link and complete the survey, we will send the survey results to MailChimp CEO on 28th May for him to reconsider his decision.

Reverse Migration In India: The Next Big Wave?

Migration in India is going to be the next big wave. Murtaza Amin, founder of BizProspex, a data mining/cleaning firm, among many others have joined the bandwagon. Are you in for the next big wave?

What if you can achieve your American dream: From Rags to Riches by living closer to your home and loved ones? What if you’d be able to define your success rather than a multi-national giant defining it for you? What if you can skip the traffic and pollution of the big city and live a peaceful life and yet be successful? There are people who are daring to achieve their dreams from their homes and are following reverse migration in India. Away from the chaos of a big city reverse migration in India is certainly going to be the next big wave.

Reverse Migration is going to have far reaching outcomes than we can imagine. Many young entrepreneurs have already realized the potential and tenacity of relatively smaller towns of India. So they decided to have their Start-ups set up there and joining the revolution. In 2016, Murtaza Amin founder of BizProspex, who was successfully running his business first in Mumbai then in NYC, decided to move back to his roots and became a part of Reverse migration in India.

founder of bizprospex

Murtaza set out with his career doing some odd jobs in a small marketing firm which dealt in data based in Mumbai the city of dreams. (Need correction) It was only when he saw the immense potential in the power of data and how the internet could revolutionise the way we conceive it. This was the point, where he found and boot-strapped BizProspex, -a CRM cleaning/list building/data mining start-up which specialises in everything data, in Burhanpur. In layman’s language, BizProspex helps entrepreneurs grow their online businesses by providing them with their choicest possession – data.

Though away from the traffic and hassles of Big city, setting up BizProspex in a tier three town, was no child’s game. Finding skilled people was a major challenge as the talented ones had already left for bigger cities to realize their dreams. Even the internet speed was way too slow for BizProspex to function smoothly. Also the people there lacked the required professionalism to take BizProspex high up the ladder.

However slowly, BizProspex through right marketing was able to attract talented people back to their hometowns and join hands towards Reverse Migration. Let’s say you want to open a café and your target audience are young people, BizProspex can help you find the details about them, for example, their names, age, interests, hobbies and other information relevant for you. Therefore, you can know your target audience well and draft a marketing strategy that is to the point and bear better results.

bizprospex team

In the time and era where every business wants to expand globally by going online, BizProspex has proved itself to be a deal-maker. Over a period of just six years, BizProspex has so far helped hundreds of companies grow or kick start their online businesses by providing data which is most relevant to them.

In 2016, BizProspex became part of the reverse migration movement. BizProspex has now shaped itself as a bustling young company formed by a pool of passionate people living in Burhanpur. Burhanpur also offers a low cost of living, lesser pollution and lesser stress levels.

BizProspex is now rated as among top 3 data mining companies in the world by Upwork, a freelancing platform. What sets BizProspex apart from other data mining companies is that it boasts of ~100% accuracy of data that it provides and a 120% money back guarantee in case of incorrect or redundant data. Quality is something that BizProspex never compromises upon which is why they replace all the wrong data and provides 100% relevant data only.

The reason why BizProspex manages to provide such a high accuracy is that they deploy manual data mining techniques which might take a little longer than its automated counterpart but stands taller in terms of data accuracy as nothing can beat human instincts and logic. They offer a myriad of services such as CRM cleaning, data mining, data appending, merging and de-duping data along with IT intent.

Here’s a brief overview of the services they provide:

  • CRM services: BizProspex can Optimize Customer Relationship Management tool so that online firms can enjoy higher ROI. They employ data cleansing methods for optimising the CRM tool.
  • Data Mining: BizProspex provides juicy leads that can kickstart any online business and help them grow manifolds. There is no replacement for a real human mind. BizProspex has developed its algorithms when it comes to manual data mining and ensures the highest possible accuracy.
  • Data Scrapping: Data Scrapping is an exercise where BizProspex replaces old or irrelevant data and provides juicy and shining new data.
  • Email Appending: BizProspex also specialises in building lead lists for its clients. With the help of the right lead list, any e-entrepreneur can kickstart its online business.
  • Tech Append:Apart from all the mentioned services BizProspex also applies logic for the young companies and provides consultation to grow their online businesses.

With a highly skilled team of over 50 data enthusiasts, BizProspex shows much promise. For more information about BizProspex and the services they offer you can always visit their website

https://www.bizprospex.com/.

UpWork’s New Connects Policy

Upwork has launched a new connects pricing policy, which will be valid from the 1st of May 2019.

A connect would now cost $ 0.15; also there would be no free connects.

Upwork has also revised its membership plans to reflect the new connects policy,the Freelancer Plus membership now costs $14.99 and offers 70 connects, while the price for Agency Plus membership remains unchanged and also there would be no connects as an additional benefit.  A similar revision was made to Upwork’s pricing policy in April 2016;the charges per project were raised from 10% to 22%, which had raised many eyebrows.

Upwork has claimed in their blog post that this revision to its pre-existing connects policy would bring reforms in work circulation on the platform; freelancers would bid on a project only if they are fit for it, thus giving an advantage to the one who deserves it better.

I think this move is aimed to improve work quality and establish opportunities for all. This move could also be directed towards balancing 12M freelancers and 5M clients active at Upwork. There would be fewer proposals from more relevant freelancers; also the clients would have the best to select from.

Earnings of all Upwork freelancers would be impacted largely while aspiring freelancers would have to go through a lot of struggle to establish them on the platform after this revision. Freelancers’ prices would soon soar, making this step worrisome for clients too.

I went through Upwork users’ reaction to this news and found out that many of them are unhappy by it.

Upwork user Mr. Scott Knudson tweeted about leaving Upwork to find other alternatives as he is worried about minor gains at Upwork.

Miss Arline Groenewald said that she was already upset with the previous 22% charge and this revision worries her more.

Another user Mr. Craig Rich has predicted that freelancers would soon migrate from Upwork to other freelancing platforms.

 

Miss Maria Paula expressed her concerns over the increased charges and also about applications which never get opened in her tweet,

I think this revision might have a decisive impact on Upwork; either it will make Upwork more quality centred or might cause its downfall too.

I’d like to know your opinion on this change to connects pricing policy of Upwork, please complete the following survey.

 

 

Ebiz scam busted, owners son arrested

Finally, the day has come after 3 years of writing content, making videos and making people aware of the  Ebiz scam which was showing the fake dreams of becoming overnight millionaires via MLM, the police have raided Ebiz house in Noida, shut down their bank accounts and arrested the owners.

What I started as a joke to tease a few friends turned out to be something big, super duper happy today, thank you Amit Kamble jee for the support overtime and all the friends who went on air with me against this ebiz scam in India.

Next mission is to stop Kanwizz and all the other MLM scams who targets youngsters.

For details, visit TOI here.

For my video on it, click here.

Why You Need To Clean Your CRM: The Biggest Reasons for Customer Relationship Management

Undoubtedly, even in your business, the Sales team’s job is most likely to be the hardest. After all, they are the ones tasked with obtaining and maintaining customer information.. Surely, they use this information the most, but none of the organization’s operations can run smoothly without this critical data and contact intel. In spite of being so important, customer information will almost never come together in a meticulously organized way.

Imagine the typical sales office in any organization. The salespeople on board will be busy taking calls, making pitches and talking to prospects, leads or customers. They’re working hard to extract invaluable customer data. Sadly, information is scattered across a variety of channels and places, given how demanding and high-powered this process is, Maybe the call software has a comprehensive call log that is incredibly useful, but it lacks some important insight your salesperson discovered on the call.

That insight was probably written on a sticky note that could get lost in nothingness at any time. Additionally, critical customer information or communication details are scattered across digital calendars, spreadsheets, documents, email trails, or other platforms.

Such scattered information is a nightmare in a scenario where salespeople have to regularly retrace their communication with customers to do their job skillfuly. Imagine how difficult it would be to get quick updates or keep a track of things in this case. Moreover, sales in today’s era are time-sensitive. Everything has to be done fast, swiftly and efficiently. If you sales team’s daily schedule looks like this, it isn’t feasible to your organization’s long-term success.

This is where CRM systems can be very useful. Such software systems can help you bring cohesion and uniformity within operations for streamlined processes.

What Is Customer Relationship Management Exactly?

 

 

customer relationship management

 

Customer Relationship Management (CRM) is not a standalone software, activity or product. It refers to the various tools, techniques, technologies, and strategies employed by organizations to seek, acquire, develop, nurture, or even retain customers. These include present, past and even prospective customer relationships. CRM ensures that all the interactions with stakeholders run smoothly and flow freely without lack of information hindering your organizational goals. The end goal of a smooth-running CRM system is to make the process of sales easier and increase overall profits for the company.

CRM software helps an organization gather customer-centric data from multiple platforms or channels. It can be customized for each individual organization’s unique needs. Moreover, it can store detailed information about the customer’s buying journey. A CRM system can detail information right from personal info and contact details, to purchasing habits and even buying behaviour patterns.

All in all, your Customer Relationship Management system’s key function is its ability to bring all important customer information into a cohesive and structured format. It makes doing business easier with handy intel to fuel your outreach efforts. The customer’s complete relationship with your organization can be detailed in this manner. Such systems store and optimize deal details including notes, insights, call details, emails, and appointments.

Moreover, if you opt for the service, you can get live-notifications when your customer performs an activity with significance to you. You’ll get notifications when some clicks on a link via email, signs up for a webinar, visits your service or price page, or even interacts with your website chat system. We don’t have to tell you the importance of having such valuable information at your disposal.

The Biggest Reasons to Clean You Customer Relationship Management System

Given how important a CRM system’s functionality is to your sales efforts, you must do everything in your power to maintain, clean and optimize your Customer Relationship Management technology. Let’s learn the most important reasons in this article.

Optimize Time

Sales can take time to land, but the faster you can sell, the faster you’ll rake in the big bucks. With a CRM system, as we explained above, sales teams can maximize their productivity. However, if the database which powers the CRMs system is out dated, irrelevant or full of incorrect information, the time you’re so keen on saving will be wasted instead.

An awfully maintained customer relationship management system will end up with your sales efforts being wasted on dead end targets.


optimize time                                                                       image source

Estimates suggest that 20% of records that make their way to a CRM system are duplicates. Moreover, precious time is wasted on these duplicates – time that could have otherwise gone to more return-generating activities. Bad data in your CRM is not entirely unavoidable. This makes keeping your Customer Relationship Management system clean even more important.

Save Money

No business owner can say no to spend less while getting more out of their investments. Employing a CRM system is surely a great way to optimize your investments by giving sales teams a one-stop communication solution. However, if this system is riddled with bad data, it takes away time and money.

Ineffective records cause your ad campaign results to drop. Such records are capable to losing money through leaks in the sales funnel. Moreover, without the backing of valid data, scheduling appointments, pitch meetings, phone calls, and even maintaining email or call logs becomes challenging. Without crystal-clear insight that up-to-date intel can bring, a CRM system doesn’t add value to your investment. This makes Customer Relationship Management system cleaning and maintenance extremely vital to your organization’s health.

Improve Marketing Response Rates

Contacting people from a bad email or marketing list is sure to bring average results at best. The response to your marketing campaigns in such a scenario won’t be ideal. You can’t undertake a full-fledged campaign on any platform with out-dated or irrelevant data.


increase response rate

image source

A CRM system will streamline the process of executing campaigns and even developing them. But if it isn’t supplemented with regular maintenance or cleaning, it will cause you to target the wrong people. Additionally, it may lead to getting blacklisted by email ISPs. With regular customer relationship management cleaning services, you are in a position to make insightful evaluations. You can evaluate if a person is an ideal customer for your organization or if they will respond to a particular marketing action. Moreover, it makes it easier to build trust and credibility by providing a smooth customer experience.

Retain More Customers

For any organization, retaining customers is a far more lucrative deal than acquiring new ones. This reselling to existing customers is furthered by a sense of trust and credibility in the market. A CRM system can get you to a position where retaining customers is easier. However, for this to be a reality, you need to clean and maintain the system for optimum functionality.

The last thing you need is a customer’s agitation set off by unwanted or unsolicited communication on your part. If your reps will repeatedly send across redundant info to existing customers when they’re not ready to buy, they may be put off. Eventually, this might translate to lower open rates, dropping click-through rates, and poor response in general. In such a scenario, cleaning out your CRM system regularly helps you stay on the edge and retain customers effectively.

The Bottom Line

Sure, you now know that Customer Relationship Management cleaning services are not something to skimp on. But, is there a type of cleaning that assures you better results?

At BizProspex, we believe that manual CRM data cleaning services have an edge over all other types of cleaning. When a bad Customer Relationship Management system can ruin your efforts, shoddy maintenance doesn’t really make a big difference. Instead, the focus is on finding a service that ensure immaculately verified, perfectly updated and meticulously checked records at the end.

With manual CRM data cleaning services, you are ensured top-notch results because as compared to machine intelligence, skilled technicians manually keep your CRM database running.The kind of accuracy that guarantees results for CRMs comes from hands-on, professional attention.

CRM data cleaning services are best availed from organizations that take the manual approach to maintaining your CRM. To ensure that your own teams don’t waste precious time, money or resources in the long run, such extra effort is required in such processes.

Right from Manual Data Cleaning or Researching, Lead Research and Generation, to CRM Cleaning, crm data appending, tech appending or anything related to Data, BizProspex is the right partner for your B2B business. If your marketing efforts aren’t bringing in the results you desire, it may be time to consider a Customer Relationship Management partner today!

Why I pay for software, apps and quality content, and why you should too

A lot of my friends think I am crazy when I pay for software, apps, content, and music (even if I know how to use them for free).

Indians love to not pay for software, art or content, for most people here if it can be used for free, why pay?

I think of it as paying it forward to the industry for their work and art, the artist needs to be rewarded for his time, effort and skill or we run out of creativity from this world (and good software to use).

I feel very content that I have not watched any pirated movie, nor used any pirated or counterfeit product or software since almost two years now, I think of it as paying it forward to the community of geeks and artists, I always try to pay something at the least if not in full, I make small donations to websites that I enjoy reading and have improved my thought process, websites which are donations supported, I try to pay every year, (Wikipedia — 3 year donor), I love to pay for quality journalism, artists and software. Plain and simple.

Broke people don’t go on to become Mozart’s or Musk’s of the world, please, pay it forward, donate bits to all chrome extensions, phone apps and plugins you use.

Steve Jobs and Bill Gates are rich enough, but with the 2$ donation, you make to that Chrome extension developer for using his software for free he puts food on the table for his family or else he will be forced to sell your data.

4th of July- USA’s Independence Day, a look at the biggest celebration of USA

Significance of 4th July for the USA

Today is 4th of July, 2017. It was the date when the USA of present-day took shape 241 years ago. Since then, the USA celebrates the 4th of July as their Independence Day. The calendars of USA mark this date as the most prominent one. For the USA and its citizens, the Independence Day brings a lot of celebrations in the form of family get together, baseball, parties, fireworks (the list goes on) along with a feeling of patriotism and love towards their country. Let’s have a look at what makes this day so special for them.

On 4th of July, 1776 the US won independence from the British Empire after going through the Revolutionary War. It was the same date when the US adopted the Declaration of Independence 241 years ago!

This day is most important for US citizens historically as well as patriotically. On this day, in 1776, the Thirteen Colonies of America declared themselves as states and declined to be under the British regime. It happened after an exhaustive Revolutionary War. After the Declaration of Independence, the Revolutionary War continued for a while.

The Thirteen Colonies of US were perfectly in harmony with the British Empire. But the newly introduced taxation by Brits sparked the agitation in the US settlers which ultimately laid the foundation for the Revolutionary War.

The US achieved freedom after a rigorous struggle. Hence, the 4th of July is the most enthused and celebrated day in the US calendar.

The present day USA is referred to as the heaven of democracy. The US citizens and its founders have struggled a big time to be at the place where the present day USA stands today. It is truly an inspiration for everyone to witness such a  triumph of patriotism.

How MLM Companies making a fool out of Indian people

Multi-Level Marketing or MLM has gained quite a popularity as well as fame in the recent years. The people get attracted to MLM companies in the hopes of getting rich in a short time. It’s not people’s fault to comprehend MLM in such manner. The MLM companies sell dreams to people than quality products, and it is the reason why people get attracted to MLM schemes.

 

So what this MLM is all about?

MLM is also known as Referral Marketing or Network Marketing. Indian people know it by the more general term i.e. Chain Marketing. MLM works on the principal of network or the chain system to be achieved by the independent marketers aka the members of this chain system.

MLM promises to share/pay a specified sum of money to its members if they sell the products to a certain number of people in a given time frame. They are promised to get their share of income when their subscribed members further grow the network. When these growth-members additionally introduce/add new members, all the previous members get their share of the money.

Theoretically, the MLM infrastructure is not harmful or illegal in any sort, but practically it is designed in a way that benefits a very few MLM top level members and company owners/shareholders.  The intermediate and lower level MLM members mostly invest their own money in marketing/promoting the MLM scheme further in hopes that they will eventually make big money just like the top-level MLM members.

 

How does MLM companies actually work?

The MLM hierarchy is also sometimes referred to as Pyramid Marketing. The company introduces the product, which is exceptionally heavily priced for its quality, to first few customers. MLM companies promise these people to gain heavy commissions or percentage if they make members further by introducing the product or the scheme. These newly appended members, when further makes members gain boosted revenues. The image below depicts the modus-operandi of a typical MLM Pyramid Scheme.

MLM Pyramid

 

Is MLM model legal in India?

In a broad sense of understanding, MLM is legal in India. As said earlier, theoretically MLM is legal, but the way it is implemented makes it illegal. MLM model is put in place by companies to leverage their customer base within a very short time while reducing the marketing and advertising costs. It is the members of the scheme who advertise the company’s product (if there is at all) by the word-of-mouth marketing and referrals.

MLM, in reality, should be-
  1. About marketing/promoting a real product that people really like.
  2. It is a form of viral marketing.
  3. It’s a kind of marketing to leverage the sales and, in turn, the company as a whole using common people (members) as advertisers/promoters.
  4. .MLM is utilised by the businesses that want to gain a huge customer base in ridiculously short time along with saving on huge marketing costs.

You must not forget what MLM really mean-

  1. Various MLM companies like eBiz, Herbalife, Amway, QNET have manipulated the MLM model to sell million-dollar opportunities rather than selling the product.
  2. MLM is generally used by the company who does not want to invest in traditional marketing and have the heavily priced or unusable product.
  3. MLM companies promote the model as the income opportunity to its members. But in reality, most members does not earn any revenue at all; rather they barely recover their own.
  4. Legal authorities and RBI have publicly warned and prohibited people from investing in MLM giants like Amway, Herbalife, ebiz and QNET.

Every financial year millions of people, from all parts of India fall prey to mental depression. They succumb to failure as they have invested huge sum or their life’s savings in MLM models. The legal procedures take ages to get them their money back. Still, people with dreams of having the opportunity to cash on, invest the money or become a part of MLM chains and finally lose the money.

 

Loopholes for MLMs under prevailing laws

MLM members or participants are not on job contract with the companies. They do not have any fixed payroll nor do they receive any employee benefits except commissions for growing the business. Whatever the members earn is from the commission they get to expand the network.

Hence, the MLM members cannot demand the rights like that of legally hired employees. It also gets difficult for the legal authorities to protect the members if the need arises.

It acts as a loophole for an MLM to manipulate the members/participants at its own will. MLM companies reserve the right to deny the commissions to its members if they fail to complete the chain scheme in the given time or the given fashion. Commission being the sole source of income in MLM model the members loses their money rather than earning through it.

The majority of MLM participants never make any money from MLM models. They invest their hard-earned income in it in hoping to gain the revenues like the top level MLM members. When they fail hardly in it, they seek legal guidance or try to sue the MLM Company. As said earlier, the MLM participants are not legally hired employees. Hence they end up losing their investment a hard way.

The loopholes present in legal system also work as a facilitator to encourage MLM based companies in India. But a recent development in this field has been a ray of hope for MLM members who have invested huge money and time in this model.

 

How to spot if the business is an MLM Scam

There are many telltale signs which you can use to decipher if the business is an MLM scam. A most widespread phenomenon is that the scam-MLM companies focus entirely on recruiting distributors or resellers than on the product itself. Following are some promising hints to spot such fraud models-

  1. Some MLM models ask you to make big investments in purchasing their products that you can resell to other people. If the MLM business acts this way, it’s wise to stay away because that is how they are making money.
  2. MLM scam models require you to sell their magic products. In the real world, there is nothing as a magic product. It’s a definite hint of scam because if the products are so great MLMs can sell it themselves. They won’t need you to sell them.
  3. Again, if the company is way too concerned to recruit you or others as dealers or distributors, it is the clear sign of a scam. They want you to sell their products and in turn, earn for themselves.

I have given the major hints above to spot MLM scams. There are various other signs which can indicate you very clearly whether the MLM model is a scam. Carefully go through the model’s marketing terms before investing in them.

 

Big MLM players (culprits?)

Regular criticism always surrounds the majority of the businesses that adapt MLM model. On a global level as well as India level such companies frequently face legal trials to gobbling up investors’/members’ promised commissions.

Following is the list of such MLM model companies

1. Amway

Amway Logo

Controversies always surround the brand Amway world over. As the brand operates its MLM business in over 90 countries, it has invested huge amounts of money in India too. It has invested more than 600 Crores in the Indian market. But the sole emphasis of the company is to appoint you as a Distributor for their products (prices for which are very high as per their quality). They put a great emphasis to invest heavily in their product inventory and force you to make further distributors to gain boosted revenues.

In fact, most Amway distributors lose money rather than making any!! The so-called Amway Distributors need to spend heavily in purchasing glossy pamphlets, content material and marketing stuff. They must also attend weekly or monthly Amway meetings/seminars. It’s the hard truth which people generally realise after they lose massive amounts in this MLM model.

Source: Here

 

2. Herbalife

Herbalife Logo

Herbalife is yet another example of MLM Pyramid scam. The company emphasised, again, on recruiting people as its distributor. It does not focus primarily on product quality. The company boasts to have spent multi-million dollars on R&D for their herbal nutrient products. But the bitter truth is the products are mere generic nutrients available for much lesser prices in the market.

Herbalife promises its target customers by selling dreams. Dream, that they could be next entrepreneur with minimal investment.

Herbalife claims that it is not the MLM Pyramid model as it would have collapsed until now it were the one. But the in-depth study reveals that bigger MLMs need much more time to collapse than their smaller counterparts. A lot of people have lost their hard-earned money in being Herbalife Distributor and selling its overly hyped herbal nutrients supplement products.

Source: Here

 

3. eBiz

eBiz Logo

eBiz is yet another MLM scam model operating in India. The company operates in India to promote its old products and packages. It’s an online learning plan. eBiz asks it’s members to join various programs for learning basic computer skills. In return of registration fee or enrollment fee, you are provided with the outdated computer courses which are way far behind the current world of technology. Additionally, eBiz offers its customers with various gift packages with very high prices. These gift packages include (premium) suit lengths, hotel accommodations and office supplies like wrist watches, cufflinks, ties and belts.

How eBiz scam work

The scam is ever present in eBiz whether you opt for its educational packages (which are outdated and non-certified) or its gift packages (which are hyper priced for its quality). eBiz also issues online certificates to its members to clear the tests.

Now, eBiz haven’t registered itself with any real university or distant learning programs which mean that the educational certificates provided by eBiz indicate a scam. The certificate does not hold any value in the eyes of real-world recruiters. Recruiters may even legally penalise you attempting to produce fake educational certificates!!

The same applies for eBiz’s gift packages. The hotel accommodation scheme is also a scam as eBiz doesn’t cover travelling expenses or lunch-dinner for the hotel stays. That’s the reason even present eBizers are straying away from the company.

MLM companies like eBiz gained momentum in India owing to loopholes present in Indian acts for businesses.

But recently the Indian Government has put forth the strict regulations to curb out such money rotating Pyramidal MLM schemes. You will have a fair idea of these regulations in the following part of this discussion.

Source: Here

There are thousands of other MLM companies operating specifically in urban and rural areas of India. These people are least aware of the fraudulent practices MLM models are implementing. The only cure for these companies is to educate more and more people on a national level so that they don’t fall prey to lures placed by such MLM players.

 

Legal regulations to curb off MLM Pyramidal model in India

Thankfully Indian Government has placed new guidelines to control direct selling companies like Amway and various other MLM models to protect the investors/members. The Government has forbidden these companies from exaggerating the profit potentials and charging fees of any kind from their agents.

The Indian Government has also ensured to monitor the activities of MLM companies for any fraudulent activities imparted to its resellers/agents/members/distributors.

The Government wants to promote and grow direct selling opportunities in India without hurting investors’ money. It is ready to put forward mandated rules for the same if required.

You can have a more enhanced insight on it through the link provided. As of now, all the MLM model companies seem to welcome the guideline put forth. It is of much significance how the situation develops once the rules are in place.

Source: Here

Issuing guidelines is clear indication that the Government is well aware of the risks and scams these MLM Pyramid models are creating with nation’s people. It would be interesting to keep a close watch on future developments in this field.

 

Final Words

As of now, the possibilities of ‘bright future’ through MLM model are almost nil. With new Government regulations in place and people awareness, it will be interesting to watch how the situation develops further.

Along with the guidelines to protect people’s invested money in MLM networks, there must also be a directive to monitor the quality of products these MLM models are selling. As discussed earlier, almost all the products promoted through this channel are overly priced on the name of R&D or exceptional quality which is just a myth.

I hope to shed enough light on current MLM practices big MLM players are implementing. My efforts will be fruitful if this post reaches prospective MLM targets in time so as to minimise their financial losses.